Alternative folk-rock artist GIGI GOLD shares her new music video for ‘Stare Up at the Sky’ taken from her debut EP, ‘SOUVENIRS’, out now on MARSHALL RECORDS. Gold will also be playing a series of intimate shows in August 2024. A complete list of dates can be found below.
The West Virginia-born artist’s debut spans genres from folk to rock and blues, crafting a captivating blend of self-discovery, introspection, and vulnerability. The five-track ‘Souvenirs’ EP evokes images of high-speed desert drives, smoke-filled speakeasies, and the intense emotions of a cinematic romance. It’s an exciting fusion of modern folk and classic rock, marked by her distinct lyrical introspection. Fans can stream the full EP–HERE.
“Stare Up at the Sky came from a voice note clip from my collaborator, Tommy,” Gold explains. “He sent me a little recording of him playing a short version of the verse and chorus. I was sitting at my desk when I glanced up at my black & gold sparkly Duesenberg guitar and out came the opening line. The guitars already had this sort of cowboy/western vibe, so it was easy to tell the story with that kind of imagery.
“Like everything I write, the subjects are incredibly personal, even if they’re cloaked and coded. This song is about knowing when to let go of what’s haunting you and recognising that closure might never really come, so you must find it within yourself instead of searching for it externally.”
Speaking on the video, the vocalist adds, “The video was shot on a friend’s farm in West Virginia. This place is so special to me, and what better place for a melancholy cowboy music video to be set than a real working cattle farm? The sun set perfectly behind the treeline, creating this Wizard of Oz-like Glinda pink light effect, adding to the magic.”
