ARTIST OF THE DAY: KNOWLE DJ

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It took a few years, but that’s because Christina LaRocca wanted to come flying out the gates with a song no one would forget. And she did that by completely reimagining the ballad you thought you knew. But when she came to international touring sensation KnowleDJ with her idea to make a dance cover of a country classic, he thought she was crazy. And as a guy that’s toured with the Backstreet Boys, Ariana Grande, and Mariah Carey, he’s learned what crowds love- and what they don’t. Not only was it way too slow for the house music tempo she suggested, but the time signature wouldn’t work either. It wasn’t until he heard her demo over a simple beat, that he was convinced.

By the time they finished making the recording, they knew they had something special. And even in its first drafts, they weren’t the only ones. Upon listening to it, it was immediately selected to be the featured song in the recent Stanley Cup finals win at T-Mobile Arena in Las Vegas. Not only that, radio execs from Canada to the Midwest have praised the song and are anticipating its release. Even festival organizers re-arranged their lineups to have them perform the song before the headlining act. Tour dates have been booked solely in anticipation of its release, including the world’s biggest rodeo, the Calgary Stampede. And fans who’ve heard snippets have been dying to hear more. If your BS meter is peaking, it’s okay, we get it. So was everyone else’s- before they heard it.

But here’s the rap: The world will not be able to hear it until its release later this summer. Because that’s the other thing…in a world where everything is digital, they want fans to experience it live first.

KnowleDJ, hailed one of the most exciting DJs, has spent his career touring the world and collaborating with legendary performers from Fatman Scoop to remixing top artists. Aside from touring stadiums worldwide, and doing VIP Parties for the likes of the Weeknd, Rihanna, Jay-Z & Beyonce over the years, his infectious mixes have been heard by millions, and his live sets have become legendary from concert arenas like O2 London, Accor Paris, Ziggodome Amsterdam in Europe to mega-clubs in Las Vegas such as Marquee, and Tao Nightclub.

Performing hundreds of shows a year internationally, musician, DJ and Los Angeles based artist Christina LaRocca has garnered acclaim and adoration from fans worldwide. She has been seen sharing the stage with artists like

Rachel Platten, Bailen, Green Day, among many others and has performed at festivals such as SXSW, CMJ, and Echo Park Rising Festival. She is also a voting member of the Recording Academy for her dynamic performances and magnetic stage presence making her a sought-after performer. Regardless of genre, her voice transcends the labels that the music industry typically places on artists.

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