Las Vegas-based alternative rock band Adelitas Way fuses with Minneapolis-bred modern hard rockers New Medicine for the energetic hybrid “UP” releasing to Rock and Alternative radiointernationally along with digital and streaming outlets worldwide via Vegas Syn / The Fuel Music. The song finds the bands reveling inthe rewards and sense of accomplishment that follows the blood,sweat and tears of hard-won victories.
An anthemic rager for today’s laborers, adventurers, creatives and all those fighting for and achieving a better future, “UP” was written by the lead vocalists for Adelitas Way, Rick DeJesus, and New Medicine, Jake Scherer (aka Jake Rose). Scherer also produced the single that was mixed by GRAMMY Award-winning Neal Avron(Twenty One Pilots, Sara Bareilles, Fall Out Boy).
“UP is a positive song when so many things seem down; it’s about things looking up and getting better. Put your time, energy and effort into your passions and things you love,” suggests DeJesus, whose own work ethic has seen his band rack up over 350 million streams to become one of the most streamed independent artists in the world.
“All the great things we aspire for in life take hard work,” continuesDeJesus. “UP is about all that hard work paying off if you just stay resilient, fight hard, battle through.”
“I haven’t been this excited about a song in a long time,” adds Scherer, whose own band has garnered over 140 million streams. “I knew when Rick and I wrote ‘UP’ we had something special. Welike to see the positives in life and look on the bright side. Coming out of a pandemic, both of us felt like we all had so much to look forward to and we wanted to write a song that felt like that. We’ve also both been through lot in our careers and now we are two independent bands finding success on our own. Things are definitely looking up.”
Adelitas Way and New Medicine also join forces for a live studio performance video of the song presented by Blvckbox Studios and directed by Mason Wright and DC24 Frames.
See the video HERE
Taking the new single and its bevy of hits on the road, Adelitas Wayrecently wrapped a 45 show run with Skillet and is currently headlining its 19-city “Rivals” tour featuring special guest Gemini Syndrome. The “Rivals” tour began last month and leads up to an Adelitas Way hometown finale at Hard Rock Live Las Vegas March 25.
“Our ‘Rivals’ headline tour has been so much fun so far!” exclaims DeJesus. “So many exciting shows to come…thank you to our amazing fans for the love and support!
