Brand new video right here
Heroes encourage us to excel – their courage and sacrifice can bring out the best in the world around them. Fittingly, on their fifth full-length album, ‘The Last Hero’, hard rock juggernaut ALTER BRIDGE pursue a level of excellence inspired by timeless heroism. Today heralds the unveiling of brand new song ‘My Champion’ and it’s accompanying video worldwide.
‘My Champion’ climbs from a swell of delay into an impressive guitar lick before frontman Myles Kennedy delivers one of the most spirited choruses of their career to date. “The lyric was actually inspired by thinking back to my situation as a kid,” he remembers. “I was this really small, underdeveloped kid who had to work extremely hard to keep up with all of my peers. It was very frustrating. I would hear a lot of words of encouragement from parents, coaches, or teachers though. A lot of those things were stored away, and they manifested themselves in this song. I’ve been able to apply some of those concepts in my life a thousand times over since then.”
Watch the exclusive video premiere for ‘My Champion’ at: https://smarturl.it/MyChampion.
‘The Last Hero’ is scheduled for worldwide release on October 7th by Napalm Records (world excluding USA/Canada) and Caroline Records (in the United States/Canada). The album was produced by longtime friend and collaborator Michael “Elvis” Baskette (Slash, Tremonti, Trivium) and mastered by Grammy award winner Ted Jensen.
PRE-ORDER THE LAST HERO NOW
Physical: http://smarturl.it/TheLastHero_Store
Digital: http://smarturl.it/AB_TheLastHero
Fans who order the digital album will receive an instant grat download of the debut single ‘Show Me A Leader’ as well as the brand new track ‘My Champion’. Browse various fan bundles atwww.alterbridge.com/store. ‘My Champion’ is also available on the latest Classic Rock magazine covermount CD.
ALTER BRIDGE EUROPEAN TOUR DATES 2016:
With: Like A Storm
04.11.16 ES – BILBAO / Santana 27
05.11.16 ES – BARCELONA / Razzmatazz
08.11.16 FR – PARIS / Zenith
09.11.16 BE – BRUSSELS / AB
10.11.16 NL – AMSTERDAM / HMH
13.11.16 DE – BERLIN / Columbiahalle
14.11.16 AT – VIENNA / Gasometer
16.11.16 PL – KATOWICE / Spodek
18.11.16 SE – STOCKHOLM / Annexet
20.11.16 NO – OSLO / Sentrum Scene
21.11.16 DK – COPENHAGEN / Vega Main Hall
With: Volbeat, Gojira, Like A Storm
23.11.16 UK – MANCHESTER / Arena
24.11.16 UK – LONDON / O2 Arena
26.11.16 UK – NOTTINGHAM / Motorpoint Aren
27.11.16 UK – BIRMINGHAM / Genting Arena
28.11.16 UK – CARDIFF / Motorpoint Arena
01.12.16 UK – GLASGOW / Hydro
02.12.16 UK – LEEDS / First Direct Arena
With: Gojira, Like A Storm
04.12.16 DE – FRANKFURT / Jahrhunderthalle
05.12.16 DE – COLOGNE / Palladium
06.12.16 DE – HAMBURG / Mehr! Theater
09.12.16 IT – BOLOGNA / Unipol Arena
10.12.16 DE – MUNICH / Zenith
11.12.16 CH – BASEL / Jakobshalle
