‘SWALLOW’ VIDEO PREMIERS 8PM FRIDAY 14TH AUGUST WATCH HERE || LISTEN HERETAKEN FROM UPCOMING SOPHOMORE ALBUM BLOODLETTING OUT 11TH SEPTEMBER via SADCØRE RECORDS PRE-ORDER / PRE-SAVE HERE |
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Critically acclaimed alternative artist RØRY has shared her most vital and compelling single yet. Today she’s shared ‘SWALLOW‘, an alluring yet inescapably dark anthem that explores the depths of sorrow and anguish. The single is the final track to be revealed ahead of the release of her highly anticipated second album, BLOODLETTING, which will arrive on 11th September via SADCØRE RECORDS.
The accompanying music video is RØRY‘s most ambitious, striking and visually intense to date. In keeping with her newfound penchant for all things heavy and metal, the video features alarming footage where she appears to be suffocated and drowned. Shooting those kinds of scenes can be dangerous, and RØRY found that out the hard way.Speaking on the single and music video shoot, RØRY unveils:
“SWALLOW is about the place grief can take you, where you feel suspended somewhere between life and death. You don’t actually want to die, but there’s this fucked up thought that if you did, at least you’d be where they are. And at the same time, you have no idea how you’re supposed to keep living without them.
“I wanted the video to physically go to that same place. I’m suffocating under a plastic bag and drowning in a bath. I pushed it way too far. I ended up passing out on set, which has never happened to me before! But actually, the intensity of capturing that in the performance made it feel painfully real… like I’d managed to put the physical sensation of grief on camera.”
Watch the music video for ‘SWALLOW’ here from 8pm BST
Listen to ‘SWALLOW’ here
Pre-order and pre-save BLOODLETTING here
The new album is a fearless exploration of grief, rage, mortality and what it truly means to be alive. Produced by long-term collaborators KINGDOMS with additional production and mixing from Dan Lancaster (Bring Me The Horizon, Muse), the album expands RØRY’s sound into heavier territory while retaining the raw honesty that defines her songwriting. Pre-order and pre-save the album here.
Speaking about the album’s creation, RØRY shares:
“I realised I was sick from being nice. I’d spent so much of my life being the bigger person, forgiving people, understanding people, making excuses for people. I’d become disconnected from huge parts of myself. BLOODLETTING was about reclaiming them.”
BLOODLETTING will feature all of RØRY‘s recent singles – ‘DEGRADATION’, ‘DEAD GIRL WALKING’, ‘KIDS THESE DAYS’ and ‘STRANGE’.
