Los Angeles based indie-rockers Bittersweethearts release their dreamy and heart-wrenching third single ‘Run From You‘. The enchanting front lady Zoe Infante openly offers, “It symbolizes change and yearning for something new, while feeling stuck in the past. It also represents the feeling of being lost in a toxic relationship and not knowing if you want to stay or leave.“
Penned and recorded at Strawhorse Studios California and engineered by Thomas Ross Johansen (Wheatus, Snoop Dog, Walter Trout, Bruno Mars), Thomas added keys to the song with Zach Andrews on bass, Declan O’Raidy guitar/producer and Marc Slutsky provided drums. “While recording, we were experimenting with a lot of different guitar tones to achieve a more dreamy vibe, which contrasts the rocky feel of our last single.”
Being known for striking imagery, the song is paired with a haunting and ethereal video shot by Vicente Cordero of Industrial Films (Richie Kotzen, Mr Big, Winery Dogs). “I definitely took inspiration from my recent divorce for not only the song, but the video and how tough it was to let go of someone I had made up a fantasy life about.” Zoe goes on, “When I was a little girl, I thought the most romantic gesture would be a photo in a locket, so my favorite lyric from the song has to be, “I want our faces/around my neck/inside a locket”…There’s a funeral scene and a wedding scene. I wanted to portray the death of a past life, as well as the rebirth of a new one.“
Embodying Tarantino-esque rock vibes, an air of Blondie mixing a cocktail with Mazzy Star in a back alley behind CBGB’s in Manhattan’s East Village, they have returned to US shores after a January European tour and debut UK show at a renowned haunt for fiery young bands, Fiddlers Elbow Camden to fantastic receptions.
Swiftly gaining new fans from their tour in addition to playing legendary venues in Whisky A Go Go, The Viper Room and The Mint on the California coast, the single is another taste of Bittersweethearts with more to come later this year.