Having returned in 2016 with one of the year’s most revelatory releases in The Death Of All Things, Beastwars are back one final time with a new video directed by Alistair MacDonald for ‘Some Sell Their Souls’.
The song, sung from the perspective of a troubled singer at a small suburban church who is trapped by his demons and plagued by memories proved to be one of the most talked about songs on last year’s album. Attributed in no small part to singer Matt Hyde’s weathered and worn viewpoint on morality and redemption.
“Like ‘Witches’, the first video off our last album, it was inspired by experiences of the band,” explains drummer Nathan Hickey. “In the case of ‘Witches’ it was in response to a record label exec shrieking, ‘They’re so old!’ when he saw a video of us. So we decided to replace ourselves with a coven of female musicians. The video for ‘Some Sell Their Souls’ was inspired by a set of studio videos we did called The Sundae Sessions, where the audience was sitting around us on chairs. Some of the YouTube comments are hilarious with complaints about how sedate the crowd look, why isn’t there a mosh pit etc. With this video we took the audience response to a Beastwars experience to it’s extreme.”
The album, produced by the band and James Goldsmith in their hometown of Wellington, New Zealand, mixed by Andrew Schneider (Unsane, Big Business) and mastered by Brad Boatright (Sleep, Windhand) brought with it the closing chapter in the band’s post-apocalyptic trilogy of albums, and signalled the arrival of, “one of metal’s best-kept secrets.” (Metal Hammer)
Heavily admired by both fans and critics alike, Beastwars transformed New Zealand’s metal landscape and in doing so created music that that at its very core channelled a colossal mood filtered to a point where, “every wail, every riff, every bass thump and every cymbal crash serves to remind you that this is enigmatic and darkened metal, straight from the murky heart of the Antipodes.” (Sixnoises)
As a thank you for the continued support Beastwars received in 2016, their unremitting triptych of sludge – their 2011 debut Beastwars, 2013’s Blood Becomes Fire and last year’s The Death Of All Things – are being offered on Bandcamp as ‘Name Your Price’ up until 20th April 2017 – www.beastwars.bandcamp.com.
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