Welsh Punks discuss social media on their new video
Following the release of sophomore EP ‘JuniorLand’ earlier this month, Cardiff trio Junior have unveiled their latest video, for track ‘That Pretty Dress’.
Bassist Mark Andrews lends some insight: “This song takes a look at the way that society has become, where people live different lives online, compared to real life. It’s become increasingly easy for people to create a completely different persona/character on the internet, and give off this impression that they’re having a great time, when really, they’re kinda lonely in real life. We wanted to get this across in this video, in typical happy-go-lucky Junior fashion!”
Despite this upbeat stance, filming the video itself proved to be somewhat difficult, with Mark currently residing stateside as he works as a wrester with company TNA. He commented “although it was pretty stressful at times, it definitely felt like an achievement being able to film and edit a video between two different countries.” The other members also include a children’s book author and the head of a non-profit organisation, quite the colourful bunch.
The new single is taken from Junior’s conceptual ‘JuniorLand’ EP, which carries an aesthetic straight out of Pleasantville via a Don Draper ad campaign. Musicially it is in parts reminiscent of Blink 182’s rightfully revered 2003 self titled album; highly melodic, swathed in big guitars and layered lead vocals where guitarist Matt Attard (who also handles all of the band’s graphic design) and bassist Mark Andrews, take turns to belt out impassioned hooks.“We made a real effort with dynamics and songwriting to make this release stand out,” opines Attard, “The best comparison is self-titled era Blink, with a dash of Dashboard Confessional, but with elements of Four Year Strong and All Time Low thrown in for good measure – they all just know how to pen a great tune! JuniorLand is almost more of a pop record than a standard pop-punk album – it’s not just double time drums, wall to wall guitars and shouting that demands finger pointing all the way through.”
Catch the trio on their 2nd UK tour this November:
9th – The Scene, Swansea
11th – Mother’s Ruin, Bristol
12th – Warehouse 54, Newport
13th – Riverside, Sheffield
14th – Gerry’s Bar, Scunthorpe
15th – The Retro Bar, Manchester
- More info: https://www.facebook.com/musicofjunior |https://twitter.com/musicofjunior
