La Chinga’s “Primal Forces” album boldly declares itself as the kind of music that’s been lost in the annals of rock history. On their Spotify profile (I know I might have irked the “buydontspotify” brigade) they reckon they are for the sort of people who wonder why they don’t make ’em like this anymore. But one thing is certain: they are hard rockers who are unapologetically true to their roots. Their Bandcamp description is refreshingly straightforward: “Hard rock done by rockers.” And that’s exactly what they deliver.

Hailing from Vancouver, this power trio has emerged with a magnificent record that harkens back to the glory days of classic hard rock. “Light It Up” kicks off the album with its filthy riffs and an electrifying solo that immediately lets you know you’re in for a wild ride. It’s a roaring start that sets the tone perfectly.

“Ride the Dragon” carries a nostalgic vibe, as if it could be a lost Dio track, but it’s infused with a gritty, greasy metal edge that’s unique to La Chinga. “Bolt Of Lightning” captures the essence of rock ‘n’ roll with lyrics like “dance with the devil, do the boogaloo, another Whiskey sour, don’t mind if we do” – pure rock ‘n’ roll rebellion.

“Backs To The Wall” transports you back to the wild party scene of 1982, oozing with that carefree, rock ‘n’ roll spirit. “Witch’s Heart” takes a mid-paced approach, driven by Jay Solyom’s drumming prowess and features a blistering guitar solo courtesy of Ben Yardley.

“The Call” is classic rock through and through, so classic that it feels like it was plucked right out of the Woodstock car park. “Stars Fall” echoes the spirit of bands like Mountain, showcasing that sometimes, less is more in the world of rock.

“Rings Of Horsepower” is a no-nonsense biker gang anthem. If Spackler claims to be “higher than the sun,” well, who are we to argue? “Electric Eliminator” paints a picture of impending Armageddon and serves as the perfect soundtrack to that impending chaos.

“Motorboogie” starts with grandiosity but descends into a glorious cacophony of noise, reminding us that La Chinga isn’t afraid to push boundaries and explore sonic landscapes.

In the end, “Primal Forces” doesn’t require overthinking; it’s an album to be enjoyed for its unadulterated rock ‘n’ roll energy. It awakens primal urges and delivers a ker-ching of satisfaction for anyone seeking a dose of unapologetic hard rock. La Chinga has indeed crafted a gem that defies time and trends, and they are proudly, unmistakably, and irresistibly rockers at heart.

Rating 8.5/10