Simulacrum release their new album later this week – this time, its personal

It’s quite clear that for some bands releasing an album is no big deal. The album is dead, they say. No one best tell Simulacrum that: “You are listening to the labour of our love,” they say of their brand new concept album “Sky Divided”. “When we started planning this album, we decided to create an experience for the listener in which all of the non-musical elements support the story and elevate the album to the next level. The lyrics, music, graphics, music video and mix all make this a package that Simulacrum can be extremely proud of.”

They also kept the whole thing in house, as they explain: “We have also kept the whole production cycle within the band. The album has been recorded,mixed and mastered, the music videos produced and graphics planned by Dark Noise Productions, which is owned by Simulacrum’s keyboardist and bass player. The cover artwork is by Jan Yrlund and he brilliantly captured the band’s vision. This is an album that sounds and looks 100% Simulacrum and no third party has influenced the artistic outcome.

The story and visual style of the album strongly reflect the interests of composer/keyboardist Chrism and lyricist/singer Niklas. We have grown-up in a world of Sci-Fi literature, computer games and movies and we wanted to create a package that pays homage to these childhood influences. Mad Max, War of the Worlds, Fahrenheit 451, the Fallout game series and Alien are all titles that are considered classics and have influenced the album’s thematic’s.

“Even though we haven’t given up on any of our progressiveness, we feel that the compositions are clearer than on our debut and the main idea of each song is easier to decipher. We had the goal of composing songs that would also be intriguing in a live situation to those listeners who weren’t previously familiar with our music. It was important not to bargain on the quality of the songs so the hooks, structures and melodies have been thoroughly polished.”

The band will be supporting ”Sky Divided” by playing live at the following Finnish venues. More dates are in the works for the Spring.

5.9. – Hevimesta, Oulu (+Burning Point)

17.9. – On The Rocks, Helsinki (+Arion)

18.9. – Prockis, Salo (+Burning Point)

19.9. – Klubi, Turku (+Burning Point & Gladenfold)

11.12. – Katse, Jyväskylä

12.12. – Dog’s Home, Tampere (+Masterstroke)

 Album release date: August 28th 2015 by Inverse Records.

Official links:

http://www.simulacrum.fi

http://www.facebook.com/simulacrumofficial

http://twitter.com/simulacrumtweet

https://www.youtube.com/user/Simula84Band