KING 810 NEW SINGLE

Today, on Friday 13th, American metal force KING 810 have revealed a suitably eerie cinematic video for their new single ‘SIMULACRA SIMULATING‘. The track will appear on their forthcoming new album La Grande Mort or Silence Of God, out on 27th November. Pre-order the album here.

‘SIMULACRA SIMULATING’ plays out like a twisted love song; bursting with poignant candour, draped in grandeur, yet underpinned by an unshakeable darkness. Vocalist David Gunn speaks about love, its connection to emotion and lust, and the strength of both. In a world that continues to step further and further away from humanity, love is the one thing that remains consistently powerful.

Discussing the intimate themes of the single, Gunn shares:
“French theorist Jean Baudrillard said we live in hyperreality now – nothing but simulations of things that never had an original. ‘Simulacra Simulating’ is about testing that theory against the one thing that refuses to be fake: what it actually feels like to love someone.

“Everything around us might be a copy of a copy. This song is about how love still gets through anyway – how something real can grow out of a world built entirely out of simulations.

“If Baudrillard is right and none of this is real, then love is the glitch. It’s the one thing hyperreality can’t actually simulate.”

‘SIMULACRA SIMULATING’ follows the release of KING 810‘s recent singles, which will also appear on the new album; ‘I KNOW YOU HEARD OF ME‘, ‘LOVE KILLS‘ and ‘HUNGRY GODS‘.

La Grande Mort or Silence of God serves as the sister record to 2016’s critically acclaimed sophomore work La Petite Mort or A Conversation With God, both celebrating the album’s legacy and continuing its harrowing, heartbreaking and brutally honest story.

La Petite Mort broke new ground for both KING 810 and heavy music. It represents the real life violence and despair linked to the band’s home of Flint, Michigan, and the steady desensitisation of the human spirit when facing it head-on. That concept has darkness, desperation and intense intimacy in its orbit, portrayed with a blend of spoken word, industrial tones, metallic density and raw authenticity that earned the record widespread critical praise.

A decade on from its release and recorded alongside longtime collaborator Josh Schroeder (Lorna Shore, Frozen Soul, Varials), La Grande Mort is a violent evolution that re-examines its counterparts themes through a now rusted lens. Its visceral and unrelenting landscape has come into focus once again for the next chapter of the story.

Speaking on the new album’s inspiration, Gunn shares:
“Ten years ago, we explored ‘the little death’ – a phrase the French use to describe orgasm – in a sexually charged body of work. This year, we experience the silence of God. The little death was only a rehearsal for the big death.

La Grande Mort or Silence of God will be available on various physical formats and across all major streaming platforms. For more information, head to the band’s website here.