The BAIT sound is a mix of electronic dance, industrial and heavy metal punk rock, all held together by the raging lungs and spoken word of Michael Webster, previously known as bass player in Asylums & co-founder of Cool Thing Records. We’ve all had enough restrictions, but restrictions are precisely what BAIT needed to breathe out, sink to the bottom and propel themselves back into the light of day clutching a new record.

From the trials and tribulations of our new normal, came BAIT’s stunning debut.
‘Sea Change’ is the first full-length album from the band and is best described as a digital post-punk lockdown docu-record which watches the clock. It’s an internal monologue that accounts the anxiety, the struggles, the pressures experienced living by the sea during a global pandemic, and the emotional reflection it can trigger. Visualised and written by Michael Webster, creatively cultivated together with band members Jim Webster, Luke Branch & M R E who also produced the record.

Swiftly following previous single ‘DRAMA DRAMA DRAMA DRAMA’ which was championed by radio giants Steve Lamacq (BBC 6 Music), John Kennedy (Radio X) & Frank Skinner (Absolute Radio), comes a new single ‘My Tribe’, alongside an exclusive lyric video created by Ben Mills at Hellfire Creative. Grounded by lashing guitars, soaring vocals, and tribal moments of power vocals that demand your attention, the track is reminiscent of a high-octane 90s metal throwback vs futuristic synths, for dazzling, addictive listening.

My Tribe was written at the very beginning of the pandemic when none of us knew what the fuck was going on,” says Webster. “It got me thinking about survival and protecting my family from the unknown.”

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