South Wales four piece The Now are proud to release a brand new single ‘Devil Inside Me‘, via Trew Music, ahead of the release of their debut album.

The infectious ‘Devil Inside Me’ is a stadium-ready anthem, that will grip the listener from the very first hearing and simply refuse to let go.

“From the big sounding guitars to the delayed vocals in the chorus, you just don’t know what’s going to happen next, the sounds we used really fit the story well.”- exclaim the Now.

Watch the ‘Devil Inside Me’ video here

Recorded at Real World Studios and produced by Oli Jacobs, who has previously worked with the 1975,  the Devil Inside tells the a tells about “your typical lad who likes to go out partying in his local town and what he gets up to…. Not knowing when to call it a night.”  Stevie Van Zandt is already set  to play the Devil Inside on his Underground Garage show as soon as it’s released.

in 2021, the band’s single, ‘Dr Jones’ managed to start their rise to success with it featuring on BBC Radio 2 – The Rock Show with Johnnie Walker and also numerous plays on Planet Rock with Wyatt featuring the track on his show “The New Rock Show”. Not long after the release of Friendly Fire, they were contacted by BBC Introducing Wales presenter “Adam Walton” to air ‘Friendly Fire’ on the station. 

The first single, ‘Holy‘ from the band’s debut EP in 2022 gained a huge amount of airplay around the globe. Apart from plays on BBC and numerous independent stations in the UK, it was “The Coolest Song in the World” for a week on Little Steven’s Underground Garage on Sirius XM across North America. Further singles from the EP  ‘Shoot Them Down‘ and ‘Rockstar‘ continued the success garnering swathes of airplay,

Having just recently supported Reef and Florence Black. The Now are on a mission to leave no head left unturned and to celebrate the ‘Devil Inside’ release play an intimate show at the Camden Assembly on 22nd February 2023. 

As a statement of intent, ‘Devil Inside‘ is an intelligent and confident anthem. And one can be sure, this is only the beginning for The Now, with their debut album and festival performances already lined up 2023. 

The Now consists of: Shane Callaghan on Rhythm Guitar & Lead Vocals, Will Scott on Drums, Callum Bromage on Guitar & Vocals and Jay Evans on Bass Guitar & Vocals




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