Having spent the best part of a decade working on various musical projects supporting the likes of Iced Earth, The Damned, Wednesday 13, and The Birthday Massacre; New British hard rock group South Of Salem have announced details of their forthcoming debut album ‘The Sinner Takes It All’ and premiered a music video for new track, ‘Cold Day In Hell’:

https://www.youtube.com/watch?v=6NhQSBlpohM

“Cold Day In Hell’ is a twisted homage to the dark and ugly sides of relationships”, explains South Of Salem’s frontman Joey Draper. “The lyrics speak of gas lighting and how the worst abuse can come from those who are closest to us. It deals with control and emotional abuse. The guilt and fear that can be bestowed upon them. Leading the victim to believe their only option is to stay proverbially chained to their captor.”

This latest track by the Bournemouth hard rock band is a stunning representation of the musicality and emotional lyrical themes running through the forthcoming album ‘The Sinner Takes It All’. Recorded at Grindhouse Studios, Suffolk UK and working with acclaimed producer, Scott Atkins (Cradle Of Filth, Amon Amarth, Sylosis, Behemoth), South of Salem’s has brought to life an album full of cult anthems that have a truly original but recognizable take on the rock and metal genres, with a horror twist. Tracks like the Purge-esque ‘Let Us Prey’, ‘Cold Day In Hell’, and ‘Demons Are Forever’ are full of infectious hooks, fierce solos, and unrelenting attitude.

With the band finally ready to launch in 2020; their first show in their hometown sold out and then… Covid 19 and the global lockdown hit the world. While so much of the world was buried in the lockdown instead of falling apart this only increased the bands resolve to succeed.