Decade Milk It

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Brit alt mob reveal new video

British alternative rockers Decade have unveiled a cinematic new video for “Peach Milk”,the second single to be released from their forthcoming sophomore album Pleasantries.

The beautifully stripped-back and intimate video allows the ferocity of the music to speak through, laying Alex Sears’ emotive vocals bare and encapsulating the listener in swathes of melodic guitars, building to a powerful crescendo and a hard-hitting chorus.

Check out the video for “Peach Milk” here:

Speaking about the concept behind the video, the band says: “For the Peach Milk video we wanted to try our hand at creating something as cinematic as possible with a budget of approximately £0, using only the tools at our disposal. Towards the end of Summer 2016 we drove to the west coast of England with Jess Greaves (videographer) and repeatedly burned Alex’s face and torso with the sheer and brute power of English sand (mud).

The concept for the video stems from the chorus lyric ‘Drag me to the sea’. We wanted to present the theme literally but instil doubt as to whether anyone actually was dragging Alex into the tide against his will, or rather that he’s almost schizophrenically attempting to drown himself. Cheerful for sure.

The question we attempted to ask, albeit in a metaphorically artsy way; are we unwillingly consumed by emotions and people, or do we wade in voluntarily? How can we tell the difference? The video resolves with the clarity of liberation (as you do).

Ultimately with this visual accompaniment to the song we just wanted to see what was possible with our own bare hands. We think what we managed to create, taking into account our inexperience with film, turned out pretty cool.”

“Peach Milk” is available as an instant grat track with all Pleasantries pre-orders.Pleasantries is released on February 24th, 2017 via Rude Records.

Pre-order links:
Physical: http://smarturl.it/PleasantriesPhysical
Digital: http://smarturl.it/PleasantriesDigital

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