Introducing AMERICAN GRIM, a heavy music battalion whose sinister “shock rock” is aimed squarely at conformity. The band will release Ultra Black via eOne on 1st November 2019.
To herald the album’s release, the band have dropped the video for ‘Nightmare’. Premiered earlier via SiriusXM’s Octane, check it out here: https://youtu.be/P_sI9BMbojo
“‘Nightmare’ is about life and society breaking down but knowing and believing you can always prevail and rise above,” said singer Ryan Grim. “The video is a grueling display of being caught in a mind-altering nightmare that may leave you a changed being upon awakening.”
AMERICAN GRIM stand against those who would exploit our insecurities and exacerbate our social media-driven hunger for validation. The New Jersey trio makes anthems for the downtrodden, the dismissed, and the dispossessed. They champion independent thought, individualism, and above all else, freedom of creative expression. Like Emma Goldman once famously said, “It’s not my revolution if I can’t dance to it.” Or in this case, smash sh*t to it. Music is their weapon. The stage is their battlefield.
AMERICAN GRIM conjure the rich history of theatricality found in cinematic horror and dark literature, with the unrelenting energy of traditional hardcore, the massive propulsive hooks of post-industrial, and the unashamed weirdness of classic nü-metal. Devotees of Slipknot, Korn, Rob Zombie, and Marilyn Manson have all found a home within AMERICAN GRIM‘s music, while fans of groups like Hatebreed recognise something familiar about the delivery and aggression.
“Ultra Black pushes the concept that evil persists through this world and universe but you can ALWAYS overcome and kill any demons that crawl inside your mind,” Grim finished.
Pre-order Ultra Black here: https://ffm.to/ultrablack
More info on AMERICAN GRIM: